Paula Hoffman Design

This is a behind the scenes video of a photo shoot my good friend and mentor Ms. Bee Zatcoff  just worked on for the cover of Washington Post Magazine.

I immediately felt a connection to this artist. He grew up in MD not far from where I did and he is also Korean!

Check it out here

As I traverse the unemployment landscape I frequently remind myself that the most important part of being an artist (in my opinion) is having a unique perspective. So I took my camera with me on a walk one day as I went around New York City, around my neighborhood and on the subway and to a job interview, and I captured some “urban textures”.

The idea of taking these types of pictures certainly isn’t original (I just saw a blog post the other day on Build Blog about urban textures in San Francisco, actually). But walking around with this mindset actually helped me have a different perspective of my walk: yes, I was going to a job interview, but I was also on a texture safari. The most fun I had on this safari was looking up and taking pictures of the ceiling – it’s like a whole unexplored world up there!

One winter I was designing and hand printing my own fabrics and I often looked around me for inspiration, instead of trying to come up with designs in my head. I can think of so many possibilities with these textures, from literal translations to abstract inspirations. Take it where you will!

(The full photographs in the above collage will also be featured in future posts on my art blog, Mural Project)

Today was a great day here at the studio. Finally got around to a lot of things that have been on our list.

Talked to Ms. Bee and had a lunch date on the phone.

Paula also finally got a moment to play fetch with Teddy outside in the rain. Also got a chance to see Nicky Moon, one of our good friends here in Charlottesville. If anybody needs a great dog walker she’s your girl.

And last but not least. An adorable picture of Harry sleeping in the official Paula Hoffman Design Nap Chair.

Things around here have been busy busy busy.

I was going to try to go to DC tomorrow but I think that it might not work out. Sorry to all my LMO buddies and Ms Bee.

Working on some fun things for an old client.  She’s so nice to work with and easy-going. Love it!

Still waiting to hear from my design friends who are looking for work. E-mail me if you need to get in touch.